TY  - BOOK
AU  - Newell, Frederick
TI  - Why CRM Doesnt Work: How To Win by Letting Customers Manage The Relationship
SN  - 9780749442415
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page India
KW  - Customer Relation
KW  - Marketing
ER  -