TY  - BOOK
AU  - Haig Matt
TI  - Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
SN  - 9780749462994
U1  - 659 
PY  - 2011///
CY  - New Delhi
PB  - Kogan Page India
KW  - Sales and Marketing
KW  - Marketing Management
ER  -