TY  - BOOK
AU  - Gelder Sicco Van
TI  - Global Brand Strategy: Unloking Brand Potential Across Countries, Cultures and Markets
SN  - 9780749442132
U1  - 659 
PY  - 2008///
CY  - New Delhi
PB  - Kogan Page India
KW  - Global Brand
KW  - Marketing Management
ER  -