TY  - BOOK
AU  - Bijapurkar Rama
TI  - We are Like That Only: Understanding the Logic of Consumer India
SN  - 9780143065975
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Penguin India
KW  - Business Strategy
KW  - Marketing Management
ER  -