TY  - BOOK
AU  - Trout, Jack
TI  - Repositioning: Marketing In An Era of Competition, Change and Crisis
SN  - 9780070700482
U1  - 659 
PY  - 2009///
CY  - Delhi
PB  - Mcgraw-Hill Education
KW  - Marketing Management
KW  - Repositioning
KW  - Consumer branding
ER  -