TY  - BOOK
AU  - Schultz Don
AU  - Schultz H F
TI  - IMC Generation
SN  - 9780070593923
U1  - 658.8 
PY  - 2004///
CY  - Delhi
PB  - Mcgraw-Hill Education
KW  - Advertising, Marketing, Sales Management
KW  - Marketing Management
ER  -