TY  - BOOK
AU  - Chaturvedi Mukesh
AU  - Rahul Manmohan
AU  - Kumar Aseem
TI  - Managing Innovations and New Product Development: Concepts and Cases
SN  - 9788120337275
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - PHI Learning
KW  - New Product development
KW  - Marketing Management
ER  -