TY  - BOOK
AU  - Stafford Marla R
AU  - Faber Ronald J
TI  - Advertising, Promotion, and New Media
SN  - 812032739X
U1  - 659 
PY  - 2005///
CY  - New Delhi
PB  - PHI Learning
KW  - Advertising
KW  - Marketing Management
ER  -