TY  - BOOK
AU  - Glynn William J
AU  - Barnes James G
TI  - Understanding Services Management: Integrating Marketing, Organisational Behaviour, Operations and Human Resource Management
SN  - 9788120329355
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - PHI Learning
KW  - Marketing Management
ER  -