TY  - BOOK
AU  - Kumar Arun
AU  - Meenakshi N
TI  - Marketing Management
SN  - 9788125942597
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Vikas Publications
KW  - Best Practices, Corporate Insights
KW  - Marketing Management
ER  -