TY  - BOOK
AU  - Neelamegham, S.
TI  - Marketing In India: Cases and Readings
SN  - 9788125909460
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Vikas Publications
KW  - Product Strategy
KW  - Advertising and Communication Strategy
KW  - Marketing- Case Studies
ER  -