TY  - BOOK
AU  - Sumathi S
AU  - Saravanavel P
TI  - Marketing Research and Consumer Behavior
SN  - 9788125914761
U1  - 658.83 
PY  - 2003///
CY  - New Delhi
PB  - Vikas Publications
KW  - Consumer Behaviour
KW  - Marketing Management
ER  -