TY  - BOOK
AU  - Lehmann Donald R
AU  - Winer Russell S
TI  - Product Management
SN  - 9780070603486
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Product Management
KW  - Marketing Management
ER  -