TY  - BOOK
AU  - de Bes Fernando Trias
AU  - Kotler Philip
TI  - Winning at Innovation: The A-to-F Model
SN  - 9780230343436
U1  - 658 
PY  - 2011///
CY  - UK
PB  - Palgrave Macmillan
KW  - Innovation
ER  -