TY  - BOOK
AU  - Moskowitz Howard R
AU  - Gofman Alex
TI  - Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them
SN  - 8131713741
U1  - 658 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Power
KW  - General Management
ER  -