TY  - BOOK
AU  - Bund Barbara E
TI  - Outside in Corporation: How to Build a Customer-Centric Organization for Breakthrough Results
SN  - 0070636249
U1  - 658.812 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - CRM, Success
KW  - Marketing Management
ER  -