TY  - BOOK
AU  - Hayes Bob E
TI  - Measuring Customer Satisfaction And Loyalty: Survey Design , Use, And Statistical Analysis Methods
SN  - 9788122427998
U1  - 658.8 
PY  - 2010///
CY  - Delhi
PB  - New Age
KW  - Customer Satisfaction
KW  - Marketing Management
ER  -