TY  - BOOK
AU  - Bosshart, David
TI  - Cheap: The Real Cost of the Global Trend for Bargains, Discounjts and Consumer Choice
SN  - 9788175545885
U1  - 658.834 
PY  - 2006///
CY  - London
PB  - Kogan Page
KW  - Consumer Behaviour
KW  - Marketing Management
ER  -