TY  - BOOK
AU  - Kim W Chan
AU  - Mauborgne Renee
TI  - Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
SN  - 1591396190
U1  - 658.8 
PY  - 2005///
CY  - Boston
PB  - Harvard Business School Press
KW  - Marketing Management
ER  -