TY  - BOOK
AU  - Sheth Jagdish N
AU  - Parvatiyar Atul
TI  - Customer Relationship Management: Emerging Concepts, Tools and Applications
SN  - 9780070435049
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
KW  - CRM
KW  - Marketing Management
ER  -