TY  - BOOK
AU  - Hawkins Del I
AU  - Mookerjee Amit
AU  - Mothersbaugh David L
TI  - Consumer Behavior: Building Marketing Strategy
SN  - 9780070682160
U1  - 658.834 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
KW  - Marketing Management
ER  -