TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumari, S.
TI  - Marketing Management: Planning, Implementation and Control: The Indian Context
SN  - 0333 92439 8
U1  - 658.8 
PY  - 1995///
CY  - Delhi
PB  - Macmillan
KW  - Marketing Management
ER  -