TY  - BOOK
AU  - Melkman Alan
TI  - Strategic Customer Planning: How to Develop and Implement A Strategic Account Plan
SN  - 9788130910499
U1  - 658.8 
PY  - 2009///
CY  - Mumbai
PB  - Viva Books
KW  - Strategic Account Plan
KW  - Marketing Management
ER  -