TY  - BOOK
AU  - Moffitt Sean
AU  - Dover Mike
TI  - Wiki Brands: Reinventing Your Company in a Customer-Driven Marketplace
SN  - 9780071331807
U1  - 659 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
KW  - Customer-Driven Marketplace
KW  - Marketing Management
ER  -