TY  - BOOK
AU  - Den Bergh Joeri Van
AU  - Behrer Mattias
TI  - How Cool Brands Stay Hot Branding to Generation Y
SN  - 9780749462505
U1  - 659 
PY  - 2011///
CY  - New Delhi
PB  - Kogan Page
KW  - Marketing Management
ER  -