TY  - BOOK
AU  - Clancy Kevin J
AU  - Shulman Robert S
TI  - Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing
SN  - 0070111243
U1  - 658.8 
PY  - 1994///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Marketing Management
ER  -