TY  - BOOK
AU  - Penenberg Adam L
TI  - Viral Loop: The Power of Pass-it-on
SN  - 9780340995945
U1  - 659.133 
PY  - 2009///
CY  - London
PB  - SCEPTRE
KW  - Word of Mouth Advertising, Viral Marketing
KW  - Advertising
ER  -