TY  - BOOK
AU  - Zikmund, William G.
AU  - Babin, Barry J.
TI  - Essentials of Marketing Research
SN  - 9788131502810
U1  - 658.83 
PY  - 2009///
CY  - United Kingdom
PB  - South-Western Cengage Learning
KW  - Marketing Research
ER  -