TY  - BOOK
AU  - Sissors Jack Z
AU  - Baron Roger B
TI  - Advertising Media Planning
SN  - 9780071071017
U1  - 659 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Edcuation
KW  - Media Planning, Ad Compaigns
KW  - Marketing Management
ER  -