TY  - BOOK
AU  - Trout Jack
AU  - Rivkin Steve
TI  - Differentiate or Die: Survival in Our Era of Killer Competition
SN  - 8186852468
U1  - 658.8 
PY  - 2000///
CY  - Chennai
PB  - East West Books
KW  - Competition
KW  - Marketing Management
ER  -