TY  - BOOK
AU  - Witzel Morgen
TI  - Tata: The Evolution of a Corporate Brand
SN  - 9780670084067
U1  - 658 
PY  - 2010///
CY  - New Delhi
PB  - Penguin Portfolio
KW  - Tata, Corporate Brand, Tata Brand
KW  - General Management
ER  -