TY  - BOOK
AU  - Leboeuf Michael
TI  - How to Win Customers And Keep them For Life
SN  - 9780425175019
U1  - 658.8 
PY  - 2000///
CY  - New York
PB  - Berkley Books
KW  - CRM, Customer Perception
KW  - Marketing Management
ER  -