TY  - BOOK
AU  - Loudon David L
AU  - Della Bitta Albert J
TI  - Consumer Behavior: Concepts and Applications
SN  - 0070473811
U1  - 658.834 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing Management
ER  -