TY  - BOOK
AU  - de Chernatony Leslie
AU  - McDonald Malcolm
TI  - Creating Powerful Brands in Consumer, Service and Industrial Markets
SN  - 8131204359
U1  - 659 
PY  - 2006///
CY  - Delhi
PB  - Butterworth-Heinemann
KW  - Brands
KW  - Marketing Management
ER  -