TY  - BOOK
AU  - Cusick William J
TI  - All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back
SN  - 9780814414217
U1  - 658.8342 
PY  - 2009///
CY  - New York
PB  - AMACOM
KW  - Consumer Attitude
KW  - Marketing Management
ER  -