TY  - BOOK
AU  - Kotler Philip
AU  - Agnihotri Prafulla Y
TI  - Principles of Marketing: A South Asian Perspective
SN  - 9788131731017
U1  - 658.8 
PY  - 2010///
CY  - Delhi
PB  - Prentice Hall
KW  - Marketing Management
ER  -