TY  - BOOK
AU  - Velayudhan Sanal Kumar
AU  - Sridhar Guda
TI  - Marketing to Rural Consumers: Understanding and Tapping the Rural Market Potential
SN  - 9788174467201
U1  - 338.13 
PY  - 2009///
CY  - New Delhi
PB  - Excel Books
KW  - Rural Markets, Rural Consumer
KW  - Rural Management
ER  -