TY  - BOOK
AU  - Brown Stanley A
AU  - Gulycz Moosha
TI  - Performance Driven CRM: How to Make Your Customer Relationship Management Vision a Reality
SN  - 0470831618
U1  - 658.812 
PY  - 2002///
CY  - Ontario
PB  - John Wiley
KW  - CRM, Performance
KW  - Marketing Management
ER  -