TY  - BOOK
AU  - Nargundkar, Rajendra
TI  - Marketing Research: Text and Cases
SN  - 9780070220874
U1  - 658.83 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Questionnaire design
KW  - Data analysis
KW  - Appendices
ER  -