TY  - BOOK
AU  - Lovelock Christopher
AU  - Chatterjee Jayanta
AU  - Wirtz Jochen
TI  - Services Marketing: People Technology Strategy
SN  - 9788131725979
U1  - 658.8 
PY  - 2010///
CY  - Delhi
PB  - Pearson
KW  - Marketing Management
ER  -