Sustainable Marketing: How to Drive Profits with Purpose

By:

Carvill Michelle

Publication details: Bloomsbury Business 2021 United KingdomEdition: 1st EdDescription: 320ISBN:

9781472979131

Subject(s):

Sustainable Marketing

DDC classification:

658.8 CAR

Summary: Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative. Sustainable Marketing represents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a comprehensive guide to implementing and driving sustainable practices in any organization. It draws upon both professional experiences and academic research, featuring in-depth case studies that are supported by facts, figures, commentary, interviews and analysis.In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. This includes, but isn't limited to, environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution. Sustainable marketing isn't just great for the environment--it also results in a loyal consumer base and a widely respected brand identity. Source: https://www.amazon.in/Sustainable-Marketing-Drive-Profits-Purpose/dp/1472979133/ref=sr_1_1?dib=eyJ2IjoiMSJ9.F5DldJhW5TP_CLBmA2D-UQ.iKZRvf5WX6Ul_FoEf6RmqVjomDUg2j0qFUEjsT50ONs&dib_tag=se&keywords=9781472979131&qid=1738827786&sr=8-1

List(s) this item appears in: New Arrivals April 2025

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Marketing	Reference book	658.8 CAR (Browse shelf(Opens below))	Available		119707

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Previous	658.8 BUS Powering Content	658.8 BUS Marketing Whitebook 2021-2022	658.8 CAP Managing Marketing: A Concise Approach	658.8 CAR Sustainable Marketing: How to Drive Profits with Purpose	658.8 CHA Profitable Growth	658.8 CRA The shopper economy :	658.8 DIA Content Marketing Strategies for Dummies	Next

Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative. Sustainable Marketing represents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a comprehensive guide to implementing and driving sustainable practices in any organization. It draws upon both professional experiences and academic research, featuring in-depth case studies that are supported by facts, figures, commentary, interviews and analysis.In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. This includes, but isn't limited to, environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution. Sustainable marketing isn't just great for the environment--it also results in a loyal consumer base and a widely respected brand identity.

Source: https://www.amazon.in/Sustainable-Marketing-Drive-Profits-Purpose/dp/1472979133/ref=sr_1_1?dib=eyJ2IjoiMSJ9.F5DldJhW5TP_CLBmA2D-UQ.iKZRvf5WX6Ul_FoEf6RmqVjomDUg2j0qFUEjsT50ONs&dib_tag=se&keywords=9781472979131&qid=1738827786&sr=8-1

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