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Strategic Management

By: Publication details: McGraw Hill 2023 IndiaEdition: 5thDescription: 576ISBN:
  • 9789355324948
DDC classification:
  • 658 ROT
Summary: This book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic management and provides linkages between its concepts and cases. Integrating current examples with modern strategy thinking, the book prepares students to understand how companies gain and sustain competitive advantages. It brings a cosmopolitan perspective to the text while featuring leading companies from Asia, Europe, Latin America, and North America. The book also offers standalone modules on how to conduct case Analysis. Salient Features: 1. Ensures student engagement via practical and relevant application of strategy concepts. 2. Coverage of wide array of organizations, including for-profit public (Fortune 100) companies, private firms (including startups), and nonprofit organizations 3. Well integrated high-quality cases with text chapters alongside standardized, high-quality, and detailed teaching notes 4. Offers one mini case per chapter integrated with learning objectives. Source: https://www.amazon.in/Strategic-Management-5th-Frank-Rothaermel/dp/9355324944/ref=sr_1_1?crid=2LEMMHWNWSPPN&dib=eyJ2IjoiMSJ9.4_zzzmptxA2zyfwrs4hTBA.PzFQOoFR-GYY62CU1QiOi7oxngeg_LixLdIHAB95Owo&dib_tag=se&keywords=9789355324948&qid=1737636460&s=books&sprefix=%2Cstripbooks%2C207&sr=1-1
List(s) this item appears in: New Arrivals March 2025
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Item type Current library Collection Call number Status Date due Barcode
Book Book Main Library Strategic Management Text book 658 ROT (Browse shelf(Opens below)) Available 119676
Book Book Main Library Strategic Management Text book 658 ROT (Browse shelf(Opens below)) Available 119677

This book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic management and provides linkages between its concepts and cases.
Integrating current examples with modern strategy thinking, the book prepares students to understand how companies gain and sustain competitive advantages. It brings a cosmopolitan perspective to the text while featuring leading companies from Asia, Europe, Latin America, and North America. The book also offers standalone modules on how to conduct case Analysis.

Salient Features:

1. Ensures student engagement via practical and relevant application of strategy concepts.

2. Coverage of wide array of organizations, including for-profit public (Fortune 100) companies, private firms (including startups), and nonprofit organizations

3. Well integrated high-quality cases with text chapters alongside standardized, high-quality, and detailed teaching notes

4. Offers one mini case per chapter integrated with learning objectives.

Source: https://www.amazon.in/Strategic-Management-5th-Frank-Rothaermel/dp/9355324944/ref=sr_1_1?crid=2LEMMHWNWSPPN&dib=eyJ2IjoiMSJ9.4_zzzmptxA2zyfwrs4hTBA.PzFQOoFR-GYY62CU1QiOi7oxngeg_LixLdIHAB95Owo&dib_tag=se&keywords=9789355324948&qid=1737636460&s=books&sprefix=%2Cstripbooks%2C207&sr=1-1

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