Strategic Management
Publication details: McGraw Hill 2023 IndiaEdition: 5thDescription: 576ISBN:- 9789355324948
- 658 ROT
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Main Library Strategic Management | Text book | 658 ROT (Browse shelf(Opens below)) | Available | 119676 | |
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Main Library Strategic Management | Text book | 658 ROT (Browse shelf(Opens below)) | Available | 119677 |
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658 PEA Strategic Management | 658 Rao Business Policy and Strategic Management | 658 ROT Strategic Management | 658 ROT Strategic Management | 658 ROT Strategic Management | 658 THO Crafting and Executing Strategy | 658 THO Crafting and Executing Strategy: |
This book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic management and provides linkages between its concepts and cases.
Integrating current examples with modern strategy thinking, the book prepares students to understand how companies gain and sustain competitive advantages. It brings a cosmopolitan perspective to the text while featuring leading companies from Asia, Europe, Latin America, and North America. The book also offers standalone modules on how to conduct case Analysis.
Salient Features:
1. Ensures student engagement via practical and relevant application of strategy concepts.
2. Coverage of wide array of organizations, including for-profit public (Fortune 100) companies, private firms (including startups), and nonprofit organizations
3. Well integrated high-quality cases with text chapters alongside standardized, high-quality, and detailed teaching notes
4. Offers one mini case per chapter integrated with learning objectives.
Source: https://www.amazon.in/Strategic-Management-5th-Frank-Rothaermel/dp/9355324944/ref=sr_1_1?crid=2LEMMHWNWSPPN&dib=eyJ2IjoiMSJ9.4_zzzmptxA2zyfwrs4hTBA.PzFQOoFR-GYY62CU1QiOi7oxngeg_LixLdIHAB95Owo&dib_tag=se&keywords=9789355324948&qid=1737636460&s=books&sprefix=%2Cstripbooks%2C207&sr=1-1
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