Strategic Management

By:

Rothaermel Frank T

Publication details: McGraw Hill 2023 IndiaEdition: 5thDescription: 576ISBN:

9789355324948

DDC classification:

658 ROT

Summary: This book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic management and provides linkages between its concepts and cases. Integrating current examples with modern strategy thinking, the book prepares students to understand how companies gain and sustain competitive advantages. It brings a cosmopolitan perspective to the text while featuring leading companies from Asia, Europe, Latin America, and North America. The book also offers standalone modules on how to conduct case Analysis. Salient Features: 1. Ensures student engagement via practical and relevant application of strategy concepts. 2. Coverage of wide array of organizations, including for-profit public (Fortune 100) companies, private firms (including startups), and nonprofit organizations 3. Well integrated high-quality cases with text chapters alongside standardized, high-quality, and detailed teaching notes 4. Offers one mini case per chapter integrated with learning objectives. Source: https://www.amazon.in/Strategic-Management-5th-Frank-Rothaermel/dp/9355324944/ref=sr_1_1?crid=2LEMMHWNWSPPN&dib=eyJ2IjoiMSJ9.4_zzzmptxA2zyfwrs4hTBA.PzFQOoFR-GYY62CU1QiOi7oxngeg_LixLdIHAB95Owo&dib_tag=se&keywords=9789355324948&qid=1737636460&s=books&sprefix=%2Cstripbooks%2C207&sr=1-1

List(s) this item appears in: New Arrivals March 2025

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Strategic Management	Text book	658 ROT (Browse shelf(Opens below))	Available		119676
Book	Main Library Strategic Management	Text book	658 ROT (Browse shelf(Opens below))	Available		119677

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This book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic management and provides linkages between its concepts and cases.
Integrating current examples with modern strategy thinking, the book prepares students to understand how companies gain and sustain competitive advantages. It brings a cosmopolitan perspective to the text while featuring leading companies from Asia, Europe, Latin America, and North America. The book also offers standalone modules on how to conduct case Analysis.

Salient Features:

1. Ensures student engagement via practical and relevant application of strategy concepts.

2. Coverage of wide array of organizations, including for-profit public (Fortune 100) companies, private firms (including startups), and nonprofit organizations

3. Well integrated high-quality cases with text chapters alongside standardized, high-quality, and detailed teaching notes

4. Offers one mini case per chapter integrated with learning objectives.

Source: https://www.amazon.in/Strategic-Management-5th-Frank-Rothaermel/dp/9355324944/ref=sr_1_1?crid=2LEMMHWNWSPPN&dib=eyJ2IjoiMSJ9.4_zzzmptxA2zyfwrs4hTBA.PzFQOoFR-GYY62CU1QiOi7oxngeg_LixLdIHAB95Owo&dib_tag=se&keywords=9789355324948&qid=1737636460&s=books&sprefix=%2Cstripbooks%2C207&sr=1-1

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