Fundamentals of Digital Marketing
Publication details: Pearson Education 2023 ChennaiEdition: 3rdDescription: 512ISBN:- 9789357059619
- 658.8 BHA
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Main Library Marketing | Reference book | 658.8 BHA (Browse shelf(Opens below)) | Available | 119486 |
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658.8 ASE Lean Marketing | 658.8 AZI Good is the New Cool Market Like You Give a Damn | 658.8 BAI Essentials of Marketing | 658.8 BHA Fundamentals of Digital Marketing | 658.8 BLY 100 Great Marketing Ideas | 658.8 BRU Marketing Scales Handbook Volume 8 | 658.8 BUS Marketing Whitebook 2018-2019 |
Fundamentals of Digital Marketing is a comprehensive textbook that cracks the digital marketing 'code' with a view to reaching, engaging, and serving the ever-changing consumer. The book presents multiple industry-relevant frameworks for successful digital marketing and caters to the need of not only management students but also media professionals, marketing managers, brand marketers, budding entrepreneurs and even individuals seeking to create a personal brand online and understand the basics of digital marketing concepts, tools, and techniques from grounds-up.
source: https://books.google.co.in/books/about/Fundamentals_of_Digital_Marketing.html?id=rErttwEACAAJ&redir_esc=y
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