Visual Merchandising and Display: Best Practices for Window Displays and Store Designs

By:

Belli Silvia

Publication details: Hoaki 2020 TurkeyDescription: 240ISBN:

9788417656065

Subject(s):

DDC classification:

658.87 BEL

Summary: This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help fashion related merchandising and design students and visual merchandisers to plan the best strategies to get the consumer’s attention. It includes basic sales psychology aspects and describes the different job opportunities there are for visual merchandisers. Source: https://www.amazon.in/Visual-Merchandising-Display-Practices-Displays/dp/8417656065/ref=sr_1_1?crid=2BFBVQKE7REWS&dib=eyJ2IjoiMSJ9.2EKoDOlPdzD3FHS2a7ESEA.DAGuEvsn9HuXTlgrxh-Yx-xqLzKT2D7YfDy7CssMkMk&dib_tag=se&keywords=9788417656065&qid=1712154187&sprefix=9781945847035%2Caps%2C390&sr=8-1

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Retailing	Reference book	658.87 BEL (Browse shelf(Opens below))	Available		119367
Book	Main Library Retailing	Reference book	658.87 BEL (Browse shelf(Opens below))	Available		119368

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	658.87 BEL Visual Merchandising and Display: Best Practices for Window Displays and Store Designs	658.87 BEL Visual Merchandising and Display: Best Practices for Window Displays and Store Designs	658.87 BIL Guerrilla Selling:	658.87 FLE Retail Selling	Next

This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help fashion related merchandising and design students and visual merchandisers to plan the best strategies to get the consumer’s attention. It includes basic sales psychology aspects and describes the different job opportunities there are for visual merchandisers.

Source: https://www.amazon.in/Visual-Merchandising-Display-Practices-Displays/dp/8417656065/ref=sr_1_1?crid=2BFBVQKE7REWS&dib=eyJ2IjoiMSJ9.2EKoDOlPdzD3FHS2a7ESEA.DAGuEvsn9HuXTlgrxh-Yx-xqLzKT2D7YfDy7CssMkMk&dib_tag=se&keywords=9788417656065&qid=1712154187&sprefix=9781945847035%2Caps%2C390&sr=8-1

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