Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage and Clarity

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Material type: Book

BookLanguage: ENG Publication details: New York Free Press 2004Description: 343pISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Book	Main Library Branding	659 AAK (Browse shelf(Opens below))	Available	Foreign Book		20669

						Next
	658.8 KAZ Driving Loyalty	659 AAK Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage and Clarity	659 ABR Brand Risk : Adding Risk Literacy to Brand Management	659 ADA Brand Simple: How the Best Brands Keep it Simple and Succeed	659 ADA Brand Digital: Simple Ways Top Brands Succeed in the Digital World	Next

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