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By: Material type: ArticleArticlePublication details: Description: 26-27 pSubject(s): Online resources: In: People and Management; 9(3)April - June 2018Summary: Building a loyal bunch of strong and committed team-players and followers is an integral part of the brand-building process. At times, however, we tend to miss out on the Frankenstein that we end up creating as an organisation.
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Articles Articles Main Library Available AR16816

Building a loyal bunch of strong and committed team-players and followers is an integral part of the brand-building process. At times, however, we tend to miss out on the Frankenstein that we end up creating as an organisation.

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