Strategic brand management for B2B markets : a road map for organizational transformation

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Publication details: Sage 2016 New DelhiEdition: 2nd edDescription: 301pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Branding	Reference book	659 SAR (Browse shelf(Opens below))	Available		89528

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Previous	659 ROL Asian Brand Strategy: How Asia Builds Strong Brands	659 SAB Build Your Personal Brand	659 SAH Brands & the Brain	659 SAR Strategic brand management for B2B markets : a road map for organizational transformation	659 SAR Brand Activism	659 SAR Brand Activism	659 SAV Lifestyle Brands	Next

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