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Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery.

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Material type: Book

BookPublication details: Hoboken, N.J. : Wiley, c2010.Description: xxi, 298 pSubject(s):

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Item type	Current library	Call number	Status	Date due	Barcode
E-Books	Main Library	658.8/3 (Browse shelf(Opens below))	Available

Previous		No cover image available		No cover image available		No cover image available		Next
Previous	658.8/3 Big data marketing :	658.8/3 The changing consumer	658.8/3 The handbook of market intelligence :	658.8/3 Data-driven marketing	658.8/3 Action research for professional selling /	658.8/3 Snapshot survey	658.83 AAK Marketing Research	Next

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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