Positioning for professionals [electronic resource] : how professional knowledge firms can differentiate their way to success / Tim Williams.
Material type:
- 658.8/27 22
- HF5415.1255 .W55 2010eb
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658.8/27 Branding and product design | 658.8/27 Brand real | 658.8/27 Conquering consumerspace | 658.8/27 Positioning for professionals | 658.8/27 Taking brand initiative | 658.8/27 What great brands do : | 658.827 Hil/Led Infinite Asset : Managing Brands to Build New Value |
Includes index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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