Beyond the ultimate question : a systematic approach to improve customer loyalty / Bob E. Hayes.
Material type:
- text
- computer
- online resource
- 9780873897723 (e-book)
- 658.8/343 22
- HF5415.525 .H39 2009eb
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658.8/343 What's in a name? | 658.8/343 The age curve | 658.8/343 Consumer satisfaction | 658.8/343 Beyond the ultimate question : | 658.8/343 Join the conversation | 658.8/343 Loyalty schemes in retailing : | 658.8343 Wat Economics of the Brand : Marketing Analysis |
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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